These Rare Photos From the 40’s Show A Different World

Make-up Milestones

During the 1940s, women’s makeup became a rising industry. Brands like Maybelline, Max Factor, and Elisabeth Arden were prominent in the world of makeup. Some classic 1940s looks were the red lip. Red lipstick was a signature look for all young women. Many women worked in unpleasant conditions. Their makeup needed to be efficient and able to last throughout their working day. The ladies of the day also used Vaseline to groom their eyebrows. The foundation they would use was always one shade darker than their natural color. Our makeup styling and products have advanced, but a classic red lip will never go out of style.